Conceptual project
YOGO
Road Trip Planner. We will handle the planning, and all you have to do is go.
The objective of this assignment was to create a digital mockup/prototype of a mobile application as a companion piece to the Printed Passion Guide Booklet. The guidebook I designed was about iconic places in San Diego for locals and visitors who love traveling and exploring new places.
For the app part, I created a road trip planner application to help visitors discover incredible places and plan their routes not only in San Diego but anywhere else in the world. This app is a solution for the travel and tourism industry helping tourists to build, custom, and explore trips with ease.
I began the project by researching the existing competitors and other travel planner applications to gather insight into their strengths and weakness. These insights helped me identify how I want YOGO to operate. I noted highlighted features and trends those apps are implementing as well as the areas they are missing. By doing this, I could get to know how they effectively solve hunger problem users. I also reached out to 3 travel lovers to deeply understand their experience of planning a road trip and get their feedback on what they are expected in a travel planner app.
Feedback led me to incorporate the personalized trip feature that allows users to plan their trip based on their preferences, discover places, customize the plan, and manage it, such as booking hotels, renting cars, purchasing tickets, etc.
When traveling, it is essential to be prepared. In the modern era, having the right apps on your phone is also necessary for a smooth trip. My friend and I enjoy planning future trips together; we talk about it a lot, but we never actually go. I was curious to find out why it always happens. Then, I started the research phase with three in-depth interviews and came to the main reason: lack of focus.
It's easy to set the plan's goal, but staying focused on planning the trip that tackles all that needs to be executed is quite hard. Everyone has their own set of activities; focusing on trip planning can be pretty challenging to do. How might we create an app that helps travelers create more in-depth trip planning based on their references? Next is the user flow that I made for the application with the project's goal in mind. The goal is to make a logical and easy route for users to navigate while using the app.
Next, I mapped out the app's architecture and began with lots of sketching.
Then, I digitized sketches and created low-fidelity wireframes to work out the information architecture of each page.
Copyright © Linh Nguyen | Made by Linh Nguyen with ☕️ and 💖 in Orange County, California.
